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Position Overview:
We are seeking an experienced B2B Marketing Operations Specialist with 5-7 years of experience (min. 4 with HubSpot) to join our dynamic marketing team. This role is pivotal in optimising our marketing processes, managing HubSpot for multiple regions and driving data-driven strategies to enhance our marketing efforts.
Duties and Responsibilities:
- HubSpot Setup and Management:
- Oversee the setup, administration and optimisation of HubSpot, including
- workflows, emails, landing pages, and integrations.
- Ensure data integrity and segmentation within HubSpot for targeted campaigns across multiple regions.
- Campaign Execution:
- Build, test, execute and track multi-channel marketing campaigns (email, digital, WhatsApp) alongside regional marketing leads.
- Collaborate with content, design, and sales teams to align strategies and ensure cohesive campaign execution.
- Data Analysis and Reporting:
- Prepare regular marketing performance reports, including key metrics such as website traffic, lead generation, conversion rates, and ROI.
- Develop and maintain custom, cross-object reports to identify and action key opportunities across sales and marketing.
- Implement A/B testing, analyse campaign performance data to provide actionable insights and recommendations for optimization.
- Process Improvement:
- Identify opportunities to streamline marketing operations and implement best practices.
- Document and standardise marketing workflows and general use of HubSpot to enhance efficiency.
- Provide ongoing training and support for internal teams on best practices for using
- HubSpot tools and features.
- Compliance and Data Privacy:
- Ensure all marketing activities comply with data protection regulations such as GDPR and CCPA.
Essential Skills & Experience:
- 5-7 years experience in marketing operations, with at least 4 years of hands-on experience with HubSpot Professional Hub.
- Additional HubSpot Certification is a plus.
- Proficiency in marketing automation platforms and integrations with HubSpot.
- Strong analytical skills with experience in data analysis tools is a plus.
- Basic understanding of HTML, CSS, and JavaScript is a plus.
- Excellent communication and collaboration abilities.
- Detail-oriented with strong organizational and project management skills.
- Proactive problem-solving mindset with the ability to adapt to changing priorities.
Educational Requirements:
- Graduate
Professional Experience:
- 5+ Years
Work Location:
Mumbai, India
Job Locations: Mumbai - India
Experience: 5+ Years