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Position Overview:

We are seeking a visionary and results-driven Marketing Manager to lead and elevate our marketing efforts in Dubai and beyond. This is a high-impact role focused on accelerating growth through innovative go-to-market strategies, powerful branding, and compelling advertising initiatives. The ideal candidate will be a strategic thinker with a deep understanding of integrated marketing, who can propel the company to the next level of visibility, reputation, and market share. 

You will play a pivotal role in shaping the company’s public image, driving customer acquisition, and building scalable marketing frameworks that support both short-term wins and long-term brand equity. 

Duties and Responsibilities:

• Go-to-Market Strategy & Execution: 
  • Design and implement high-impact go-to-market (GTM) strategies for new and existing products and services. 
  • Collaborate cross-functionally with sales, product, and leadership teams to align marketing initiatives with business goals. 
  • Define launch plans, segment targeting, value propositions, and channel strategies for maximum market penetration. 

  Integrated Campaign Management & Events: 

  • Develop and execute multi-channel campaigns spanning digital, print, events, and experiential marketing. 
  • Leverage advertising, content, influencer outreach, and events to amplify reach and generate high-quality leads. 
  • Collaborate with industry associations for co-branded initiatives, sponsorships, and speaking opportunities. 

  Branding & Market Positioning: 

  • Strengthen the company’s brand identity and positioning to differentiate from competitors. 
  • Develop and implement brand architecture, messaging frameworks, and visual identity systems. 
  • Ensure brand consistency across all channels and customer interactions. 
  • Spearhead collection and publication of customer success stories, testimonials, and industry reports to build trust and authority. 

  Digital Marketing & Online Growth: 

  • Own and optimize the digital marketing strategy, covering SEO, SEM, website UX, email marketing, social media, and paid media. 
  • Drive online visibility and customer engagement through strategic content marketing and performance campaigns. 
  • Track performance metrics like CTR, CAC, MQLs/SQLs, and continuously optimize digital efforts for improved ROI. 

  Advertising & Creative Leadership: 

  • Lead the development of advertising concepts and creatives for various campaigns. 
  • Partner with agencies and in-house teams to deliver high-quality ad copy, visuals, and videos aligned with brand voice. 
  • Manage advertising spend across digital and traditional platforms to achieve growth targets efficiently. 

  Market Intelligence & Strategic Insights: 

  • Conduct deep-dive market research to identify customer needs, emerging trends, and whitespace opportunities. 
  • Monitor the competitive landscape and extract actionable insights to refine strategy and positioning. 
  • Support product marketing efforts with real-time data and market feedback. 

Key Performance Indicators (KPIs): 

• Revenue Growth: Meet or exceed revenue targets through high-performing marketing strategies. 
• Customer Acquisition: Increase the number of qualified leads and new customers by set percentage. 
• Brand Awareness: Improve brand recognition, recall, and preference within target segments. 
• Marketing ROI: Deliver measurable ROI across campaigns using clear attribution models. 
• Digital Engagement: Grow web traffic, follower base, conversion rates, and other engagement metrics.

Qualifications & Experience: 

• Bachelor’s degree in Marketing, Business, or related field; MBA is preferred. 
• 7+ years of marketing experience, including 4+ years in a managerial role. 
• Proven experience in GTM strategy, branding, and digital advertising. 
• Strong leadership and project management skills with an analytical mindset. 
• Excellent communication and stakeholder management abilities. 

Professional Experience:

• 7+ Years

Work Location:

Dubai