Position Overview:

We are seeking a highly skilled SEO Specialist to lead our organic search growth across traditional Google search and emerging AI-powered discovery channels (Google SGE, Bing Copilot, Perplexity, ChatGPT Answers and other generative engines).

You will execute a full-funnel SEO strategy covering technical optimisation, content frameworks, entity SEO, semantic structuring and AI-oriented optimisation for B2B SaaS.

This role requires someone who understands modern SEO beyond keywords - someone who can improve rankings, build authority and prepare Xpedeon’s content for the shift from search engines to answer engines.

Duties and Responsibilities:

Organic Search & Growth Strategy

• Develop and execute Xpedeon’s SEO strategy with a focus on high-intent keywords.
• Build and maintain a keyword universe across navigational, informational, commercial and transactional intents.
• Analyse competitor search landscapes to identify ranking gaps and content opportunities.
• Lead topic cluster development for complex personas

Content & On-Page Optimisation

• Create detailed SEO briefs for blogs, landing pages, use cases, solution and industry pages.
• Optimise content for semantic relevance, entity recognition and AI readability.
• Ensure metadata, heading structures, schemas, internal linking and content hierarchy align with best practices.
• Collaborate with writers to refine copy for clarity, ranking potential and answer quality.

AI Search & Generative Answer Optimisation

• Optimise content for Google SGE, Bing Copilot, Perplexity, ChatGPT Search and AI summarisation engines.
• Build semantic content structures designed for answer extraction, entity matching, and fact-level accuracy.
• Implement strategies for passage-based ranking, zero-click visibility and rich answer eligibility.
• Monitor AI-driven SERP behaviours and adjust optimisation methods accordingly.
• Stay ahead of evolving AI-search trends, factuality constraints and ranking mechanisms.

Technical SEO

• Conduct deep-dive technical audits
• Improve site crawlability, indexation, page experience and Core Web Vitals in collaboration with the CMS Specialist.
• Manage sitemaps, robots.txt, canonicalisation, redirects, hreflang and structured data.
• Identify and resolve issues such as thin pages, duplicate content, crawl traps and weak internal linking.
• Ensure all new website components (templates, modules, page layouts) follow SEO-first principles.

Analytics, Reporting & Experimentation

• Track organic performance using relevant and dashboarding tools.
• Build keyword tracking frameworks for priority product and competitor terms.
• Provide clear monthly insights, showing impact on traffic, rankings and conversions.
• Run ongoing experiments (title, snippet refinement, schema updates, internal linking tests).

Cross-Functional Collaboration

• Work closely with:
  • CMS Specialist for technical fixes, schema, speed and template optimisation
  • Content team for briefs, outlines and content evaluation
  • Design and digital teams for UX improvements that affect rankings
  • Paid media for shared keyword intelligence
• Ensure SEO requirements are embedded into all new digital projects from day one.

What You’ll Bring

Experience & Skills

• 5+ years years experience in SEO with demonstrated impact in B2B SaaS, B2B technology or complex non-transactional products
• Deep proficiency in keyword research, search behaviour analysis and competitive audits
• Strong experience with technical SEO, schema markup, Core Web Vitals and crawlability
• Hands-on experience optimising for AI search, semantic SEO and entity-level optimisation
• Experience with:
  • Google Search Console
  • Google Analytics 4
  • Semrush or Ahrefs
  • Screaming Frog / Sitebulb
  • Surfer, Frase, Clearscope (or similar content optimisation tools)
• Familiarity with structured data at scale
• Ability to work independently and translate complex SEO concepts into clear, actionable recommendations
• Excellent written communication skills
• Strong analytical mindset and experience translating data into insight